About

Hello. Nice to meet you.

I’m an experienced Design Director who builds brand identity systems and leads fully immersive brand experiences — from style guides and design standards that scale across a business, to the seasonal campaigns and photo direction that bring a brand to life. I’m currently leading the brand refresh for Cat & Jack’s 10th anniversary, evolving its photo style and in-store experience while expanding its style guide.

I’m always seeking new challenges and believe collaboration is essential to telling great stories and creating the best work. I strive to showcase inclusion in my peers, the talent, and the crews I work with, as a reflection of today’s world.

SPECIALTIES

Advertising

Design Leadership

Art Direction

Photoshoot Concept & Styling

Social Media Marketing

Retail

Brand Identity Systems

Design Standards & Style Guides

Graphic Design

Brand Strategy

Experiential Design

Strategic Thinking