There was a need for a cohesive campaign to help elevate the JB Hudson brand. I developed a mood board and campaign look and feel. Alongside a local photographer, the team worked together to create a summer campaign that highlights bridal, watch, and fashion jewelry. Expanding to billboards throughout the skyways, ads in local publications, website, social platforms, and prominently wrapping the exterior of the store in downtown Minneapolis, the campaign targets a younger audience with JB Hudson’s classic fashion.
CLIENT JB HUDSON JEWELERS
AGENCY BRAVE NEW MEDIA
ROLE PHOTOGRAPHY & DESIGN ART DIRECTION, STRATEGY, BRAND DEVELOPMENT, WEB DESIGN
PHOTOGRAPHY Hanna Voxland