Goodfellow is a menswear brand that launched at Target in 2017 and offers guests wardrobe essentials, with twists on classics. Denizen Levi's and Wrangler are both national brands that offer a collection of products in the men's space.
I’ve had the opportunity to help develop how these brands come to life in stores. This involves everything from the large gateway brand moment, inspirational photography, and branded navigation and fit signing. The goal is to create ease and inspiration as the guest shops the space.
CLIENT TARGET
AGENCY KNOCK, INC.
ROLE DESIGN LEADERSHIP, ART DIRECTION, CONCEPTING, PHOTO ART DIRECTION, SIGNING STRATEGY & DESIGN, STORE ENVIRONMENT MARKETING