The A New Day collection came into stores in 2017 as a staple brand within the Target Women’s RTW portfolio. The collection is all about versatile pieces that easily transition from work to weekend.
Over the past few years I’ve had the opportunity to help develop how this brand comes to life in stores. This involves everything from the large gateway brand moment, inspirational photography, and branded navigation and fit signing. The goal is to create ease and inspiration as the guest shops the space.
CLIENT TARGET
AGENCY KNOCK, INC.
ROLE DESIGN LEADERSHIP, ART DIRECTION, CONCEPTING, PHOTO ART DIRECTION, SIGNING STRATEGY & DESIGN, STORE ENVIRONMENT MARKETING
PHOTOGRAPHERS Tom Schirmacher, Daymion Mardel, Fumie Hoppe, Seiji Fujimoiri, Joshua Pestka, Zoey Grossman STYLISTS Alexis Zipp, Marina Munoz, Alison Lewis, Jack O’Connor, Sarah Clary MAKEUP Tracy Murphy, Rie Omoto, Eric Polito HAIR Gavin Harwin, Romina Manenti, Holly Mills