Wild Fable is an on-trend fashion brand targeting the Gen-Z guest. I worked closely with the team of copywriters, designers and strategists to create a large inspirational moment that highlights the brand's inclusion.
The brand gateway inspires the guest to shop the latest trends. The structure is built with sustainable materials, which is very important to the target guest. It was created to be flexible and allow stores to easily change out signing.
Navigation and fit menus throughout the floor help guide the guest to find the perfect fit.
I photo art directed photo shoots to capture of-the-moment inspiration, both on location and in-studio.
CLIENT TARGET
AGENCY KNOCK, INC.
ROLE DESIGN LEADERSHIP, ART DIRECTION, CONCEPTING, PHOTO ART DIRECTION, SIGNING STRATEGY & DESIGN, STORE ENVIRONMENT MARKETING
PHOTOGRAPHERS Tom Schirmacher, Sarah Balzary STYLISTS Alexis Zipp, Alison Lewis MAKEUP Tracy Murphy, Kali Kennedy HAIR Gavin Harwin, Sylvia Wheeler