BBDO Minneapolis was appointed to help the Minnesota Boychoir promote its upcoming summer tour along the East Coast. We produced a series of three screen printed posters featuring child-like note characters that pull in the bright color palette from their existing logo. I also expand upon the campaign with tour itineraries, social media posts, t-shirt designs, programs and luggage tags to support their tour.
Featured in LÜRZER’S ARCHIVE, issue 4/2015 and Le Book. The campaign won gold at the Ad Fed Show of Minnesota.
CLIENT MINNESOTA BOYCHOIR
AGENCY BBDO Minneapolis
ROLE ART DIRECTION, ILLUSTRATION, DESIGN, STRATEGY, MARKETING